Gucci off the Grid is the 1st sustainable collection from Gucci by the creative director Alessandro Michele. The line was designed using recycled, organic, bio based and sustainably sourced materials, including regenerated nylon.
The cast of campaign includes Jane Fonda, Lil Nas X, King Princess, Miyavi and David de Rotchscild shotted by Harmony Korine. They each wear pieces from Gucci standing and sitting in a treehouse in the city, ready to open the door to a new beginning.